Gone are the days when we had to leave the house. Kind of. Whilst we all do still need to occasionally venture out and about, however, we do now live in a time when almost anything we could wish for can be brought to our door. Not only that, these things can often arrive in a matter of hours rather than days. Apps have been at the forefront of this digital ordering revolution. Whether its for ordering a takeaway or the new bestseller, our phones are now often the first place we go.
Of all the industries affected by digital ordering apps, none have been impacted more than the restaurant and takeaway industry. Food outlets now have a multitude of options available to them when it comes to embracing digital ordering apps.
1. Keep your seat
Restaurant specific, in-house apps, are one route that establishments can take. This is evidence of how not only the the way we order things to our homes is changing, but also how we order whilst we are out.
For instance, the JD Wetherspoon chain of pubs have recently launched their Wetherspoon app. This app allows users, when in a Wetherspoon pub, to order and pay for food and drink to be brought direct to their table, without having to go to the bar at all.
The first question this raises is ‘why?’ After all, ordering things to be delivered from miles away to be brought to your home is one thing, but how much more convenient is this app rather than ordering at the bar? One answer, which Wetherspoon themselves give, is that “going to the bar to order when you’re visiting the pub with children can be tricky”.
Digital ordering apps are all part of the culture of convenience which is growing in our ever more connected society. The Wetherspoon app is an example of digital ordering apps that are revolutionising the food service experience in the restaurants themselves as well as at home.
A few years ago, the experience of ordering a takeaway was drastically different to some of the methods available today. This explosion of digital ordering apps targeting the takeaway marketplace has transformed the industry itself.
Not only that, restaurants that don’t provide a takeaway service themselves are being covered by new digital enterprises such as Uber Eats and Deliveroo. These digital ordering apps provide an intermediary service. Users place an order with restaurants such as McDonald’s or KFC, who don’t provide their own takeaway service, which is picked up and delivered to them by staff employed by the app.
These apps, alongside apps such as Just Eat and Hungry House have many positive effects. For a start, they create jobs for delivery drivers, without the restaurants themselves having to pay them. They’ve also introduced much more choice and variety into the takeaway marketplace, which the public has clearly responded to.
3. Online shopping
Takeaways and restaurants are not the only arena in which digital ordering apps have been the catalyst for change.
General online shopping has also changed. The more popular online shopping becomes – a popularity partly driven by digital ordering apps – the greater competition there is for businesses to give their customers the best and fastest experience of it.
We have now reached a point where next day delivery is the standard. Even same day delivery is becoming more prevalent. These innovations have to exist to serve the demand for them. Being able to make these orders via an app makes the process even more convenient. Any product is now only a few clicks and perhaps a day away. Soon it will only be a matter of hours.
Essentially, apps are no small part of the digital ordering revolution, and the digital ordering revolution is no small thing.